Sales Velocity

How fast are you making money?


Written by Ana Nelas

Last published at: June 4th, 2019

Sales Velocity is a formula that multiplies opportunities by deal value and win rate and then divides that number by the length of the sales cycle (in days). 

This concept is particularly useful when you want to boost your business but don't really know what to tackle first.

On the right, Attentive shows you the Average Revenue per Day (how much money you're making per day, according to the Sales Velocity formula).

On the left, you can find the following metrics:

  • Number of Leads - Sum of all deals created during the month the report refers to.
  • Closed Won Average Deal Size - Total amount of won deals divided by the number of closed won deals.
  • Closed Won Conversion Rate - Total number of won deals divided by the number of active deals.
  • Average Sales Cycle Length - Total number of days from Deal Creation to Closed Won (of all deals), divided by the number of deals on the pipeline.

These metrics are related to the past month and compared with the month before.